Software Selling Art
The software selling art relates to the consumers’ experience with your website’s content. A very good content experience engages your website’s visitors across the buying journey over a sustained period of time. How long? It will depend on the content that you provide and how you present it… is it exciting and engaging? What do you feel when you visit your own website?
Do you like your website? Is it appealing or eye catching? If the answer is yes, then you do not need to continue to read this webpage further on and you do not need our services & products for sure. What if you do?
Every block of content helps your visitors to move smoothly across the full journey. Which journey? The road to buy something from you… from awareness into consideration and then a decision. From first time visitors to informed consumers and finally, to clients. Richness of content and the presence of the right resources at the right time, on each stage of the buying journey will keep curious visitors moving toward a purchase. Small or big, it doesn’t matter. Once they buy something, they will use it and test its quality, if it does not match their expectations, they will not buy again from you. Game over.
No longer just writing about your feelings or the sunny morning, so nowadays, a blog must be a crucial component of a website’s content marketing strategy. Blog posts are very often short and carefully written within the range of 750 words (not to bore anybody) and are designed to inform, entertain and delight your readers.
Great content experience is the flow of relevant, rich and beautifully crafted content where quality and creativity are required elements of differentiation. Exceptional creativity in web design helps content to make a serious business impact and gain credibility, exactly as it does with creative advertising by convincing people to buy your products.
Premium quality and creativity are the way to stand out from the crowd.